Fashion, News & Agenda

THAT’S SO ARMANI: THE ESSENCE OF TIMELESS STYLE

10 de February de 2025

A tribute to masculine elegance with a contemporary and gender-fluid vision arrives at Galería Canalejas, courtesy of Armani.
Giorgio Armani has crafted an unmistakable style that transcends generations and adapts to each individual. That’s So Armani celebrates the pillars of timeless menswear, reinterpreted through the designer’s bold and visionary approach, challenging gender conventions with elegance and sophistication.

A CELEBRATION OF STYLE

The project was unveiled on January 23rd during Paris Fashion Week with an exclusive cocktail event at the Giorgio Armani boutique on Rue Saint-Honoré, followed by a private party at a secret location. Captured by renowned photographer Luis Alberto Rodríguez, the campaign highlights the versatility and universal appeal of the collection. Featuring music producer Kaytranada, actor and model Archie Renaux, and singer-model Soo Joo, the concept embraces diversity through a personal reinterpretation of Armani’s classics.

FLUID TAILORING & EXQUISITE FABRICS

The selection of Giorgio Armani’s iconic garments showcases his signature soft tailoring, crafted from premium materials such as vicuña, cashmere, and fine wools. In the brand’s signature navy and black palette, the collection embodies the essence of Armani through essential pieces: single- and double-button jackets, knitted blazers with rolled hems, sporty blousons, elegant overcoats, fluid trench coats, round-neck sweaters, T-shirts, shirts, trousers, and evening suits.

Starting today, That’s So Armani will be available in select Giorgio Armani boutiques in iconic cities such as Milan, Paris, Madrid, New York, Beijing, and Tokyo, as well as on armani.com. The pop-up installations will feature a minimalist design with reflective materials like metal and mirrors, creating an immersive experience that enhances the reinterpretation of the contemporary wardrobe.

We invite you to discover the full Giorgio Armani collection at the boutique inside Galería Canalejas, where That’s So Armani is not just a collection—it is a statement of individuality and style that redefines masculine elegance with a modern and inclusive vision. Visit us from Monday to Saturday from 10:30 AM to 8:30 PM, and on Sundays and holidays from 12:00 PM to 8:00 PM, at Plaza de Canalejas, 1, and find the perfect pieces for this Valentine’s Day.