ODE TO THE ’90s: JIMMY CHOO’S FALL

Iconic Winona Ryder stars in the campaign evoking the minimalism and sophistication of the ’90s.

12 de November de 2024

Jimmy Choo’s fall collection arrives at Galería Canalejas, giving a contemporary reinterpretation of the brand’s classic designs. Inspired by the British essence of the ’90s, this new collection blends opposing styles: a mix of feminine elegance and urban rebellion, a signature of the brand since its beginnings. Winona Ryder, a cult figure of that era, perfectly embodies this collection, which explores a new form of sophisticated, timeless glamour.

A TRIBUTE TO ITS ORIGINS

This season, Jimmy Choo returns to its roots, celebrating the decade that defined its style and legacy. The fall collection revisits the aesthetic essence of the ’90s, blending minimalist and classic elements with a touch of eccentricity, an unmistakable trait of the brand. For creative director Sandra Choi, the goal was to recreate the moment when high society, artistic youth, and British fashion converged, giving rise to sophisticated minimalism and the rebellious aesthetic that defined that era. “I wanted to capture that moment when London and New York intersected between classicism and provocation,” Choi explains.

The collection explores these contrasts through strong, feminine silhouettes, crafted with carefully chosen materials. Pieces range from black leather biker-inspired boots to delicate heels adorned with crystals. In each design, British essence merges with a contemporary air, offering a balance between elegance and modernity, resulting in timeless pieces.

THE UNION OF OPPOSING STYLES

Versatility and the ability to mix seemingly opposite styles is the leitmotif of the fall collection: biker-influenced looks alongside delicate, feminine silhouettes full of serene elegance. One of the most celebrated pieces is the Scarlett pump, which combines the brand’s iconic details with an innovative teardrop-shaped heel, making it one of the season’s most iconic pieces. For bags, the Diamond tote is reimagined in an updated version that retains Jimmy Choo’s classic elegance, featuring a faceted design reminiscent of a diamond, crafted in high-quality leather and adorned with crystals—a versatile design poised to become a modern classic.

The collection also includes biker-inspired boots like the Brooklyn model, featuring the brand’s signature buckle and merging bold aesthetics with feminine details. These boots, along with the new sneaker models, are designed to accompany modern women in their daily lives, combining functionality and sophistication. The Carolyn boots, styled like Mary Janes with a navy-blue sock boot design, perfectly reflect the duality defining this collection, blending classic elements with a touch of modern irreverence.

WINONA RYDER: '90s ICON

The fall 2024 campaign, photographed by renowned Ezra Petronio, stars Winona Ryder, an icon whose personality and style deeply influenced the ’90s. According to Choi, Ryder perfectly embodies the spirit of the collection: a combination of authenticity, individuality, and rebellion that defined both the actress and the brand during its early years. “Her films and her aesthetic helped shape Jimmy Choo’s beginnings,” explains the creative director, highlighting the affinity between Ryder’s personality and the brand’s philosophy.

Petronio and his team have captured the understated and evocative style of the ’90s in a series of images that recall that era in a sophisticated and contemporary way. Key pieces from the collection, such as the Scarlett shoe and the Diamond tote bag, shine in a refined, minimalist glamour that complements Ryder’s charismatic personality. The result is a campaign that, like the collection, celebrates both the brand’s past and present.

Jimmy Choo’s fall collection redefines ’90s glamour with a renewed, modern vision, playing with the boundaries between classic elegance and rebellious spirit. Visit the Jimmy Choo boutique at Galería Canalejas from Monday to Saturday, 10:30 AM to 8:30 PM, and Sundays and holidays from 12:00 PM to 8:00 PM, to discover a redefined, rebellious femininity.