1. Zoë Kravitz 2. Kaia Gerber


August, 17, 2022

My Choice, the latest continuation of the historic bond between OMEGA and women.

Captured in a new series of black and white portraits, OMEGA is revealing the unique personalities of its inspiring female ambassadors. In this intimate campaign, each woman is shown with her choice of watch and the words she lives her life by.

“Be free to make choices. It can be a mystery but that’s magical and I love that side of me.” ZOË KRAVITZ

For more than 100 years, OMEGA has delivered ladies’ timepieces of true reliability, beauty and versatility, helping to support all women, from nurses and aviators to artists and actresses.

Today, OMEGA is proud to be represented around the world by a strong family of female stars. For the latest shoot, the brand was joined by the actresses Nicole Kidman, Zoë Kravitz, So-hee Han and Dongyu Zhou, as well as the models Kaia Gerber and Kiko Mizuhara, and legendary athlete Allyson Felix. Free to express themselves through style and words, each star was given the space to show their true character.

“I get to be powerful, playful, try on moods, looks, eras, styles. But at the heart of it all, is me.” NICOLE KIDMAN

Nicole Kidman

Spirit, talent, power and beauty. These gifted women from all over the world and with different careers have all excelled through effort. They share a drive to succeed, an openness to new experiences and have an enormous appreciation of quality.

In front of the camera, they each show the woman they are today, yet also the confidence they have for the future.

“Being yourself is complicated, and that’s a good thing.” KAIA GERBER

So-Hee Han

Discover this unique campaign and the watch that inspires each one of these women at the new OMEGA boutique at Galería Canalejas from Mondays to Saturdays from 10:00 to 20:00 and on Sundays and public holidays from 12:00 to 20:00 at Plaza de Canalejas, 1.


1. Mini Trésor 2. Zhou Dongyu 3. Constellation 4. Allyson Felix 5. Sea Master Aqua Terra 6. Kiko Mizuhara 7. Mini Trésor